Many ads rely on fallacies and psychological persuasions
rather than credible information and rational arguments. These include:
-Scare tactics that is used to create anxiety or play on our
fears, insecurities, or sense of shame.
-Fallacy of questionable cause by creating false expectation
that something wonderful, such as becoming more beautiful, thinner, more
popular, or happier, will result if we use the product.
-Fallacy of popular appeal that creates the impression that “everyone”
is using this product and therefore you should use it too.
-Snob appeal is type of popular appeal by setting up an
association between a product and people who are sexy, athletic, popular, or
living a desirable lifestyle.
-Fallacy of appeal to inappropriate authority occurs when
advertisers use a celebrity such as an athlete or movie star, to promote a
product that is outside the celebrity’s field of experience.
-Fallacy of hasty generalization is used in advertising that
reinforces stereotypes.
-Amphiboly is used with grammar which leaves us uncertain as
to how to interpret it. For example, when brochures use the word free
I also think that many adds rely of fallacies and psychological persuasion rather than the credible information that should be advertised. I particularly dislike fallacies of hasty because they use advertisements that reinforce stereotypes just like you mentioned.I also think that snob appeal is one of the worst types of advertisements that could be used because it does not let people who live in the real and imperfect world think they can be part of the world that is being advertised by sexy, athletic, and well of people. The last and most questionable advertisement method is the fallacies of questionable cause because I believe no one should ever be tricked or lied into anything. Although all the fallacies and different types of physiological persuasions are not good, I believe that these are the worst.
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