Being a college student and living on your own has taught me
a lot of things. One of the most important things that I have learned is to
shop on a budget. Do not get me wrong,
it is so hard to resist going on a shopping spree but I have learned to
overcome that. But, with learning to
shop on a budget, I have found out that target is really beneficial and cheap.
The reason why target is so attracting to me is because they execute their
marketing strategies well. I like the
fact that when I go shopping there, they always have cheap options for me. For example, they will have sales on brand
name products or you can get the cheaper target brand which to me tastes just
the same. Being able to save a couple of
dollars on groceries sometimes gives me extra money to buy a cute shirt or
something. Target does a really good job
at product placements. In the store,
they place the juniors section and accessories closest to the door so right
when I walk in that is what I first see.
It makes it really hard for me to not look at what it has to offer and
have time to want to buy something else. The least effective strategy that they
have would have to be the fact that they since they have everything they don’t
have a lot of options.
I noticed that since I have started attending college, I stop at Target a lot more too. I like that they offer their own Target brand items, which are comparable to the brand names. It is a lot more affordable, and the product is pretty much the same. Since I buy Target branded products, I can save money, as you do too. From what I save, I can splurge a little and treat myself to a night out with friends or a new outfit. Saving money anywhere is a great feeling and it helps me play for other things. I agree with you that Target’s product placement and marketing strategies are very clever. I understand what you mean when you say they place the female clothes right by the entrance of the door because I go straight towards that section every time. Most of the time I can restrain myself from not purchasing a clothing item I really want. Yet, there are times when I cave and give into buying it.
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